Boost Your Local Visibility with 5 Proven Tips on How to Rank Higher on Google Maps
How To Rank Higher On Google Maps
Introduction to Ranking Higher on Google Maps
Search engine optimization's most advantageous asset is the ability to direct potential customers right to the business. Google Maps have become the virtual extension of foot traffic, allowing prospective customers to navigate their way to the businesses they need most. For the digital marketer, the challenge of standing out among the competition on Google's search engine results requires a comprehensive approach to SEO, including mastering best practice techniques implemented by leading digital marketers around the globe. This article is geared towards best practices for achieving a higher ranking on Google Maps, including how to increase user rating, digital visibility, and maximizing optimization efforts.
How to Increase User Ratings & Reviews
Achieving higher ratings on Google requires businesses to solicit positive feedback from customers who frequent their services or purchase their products. This method of user ratings and reviews not only helps drive organic results due to the increased presence of fresh content on the business's page, but also generally helps increase relevance on Google's internal search algorithms. Additionally, positive ratings can also provide better visibility as they often appear along side the featured Google-generated content on searches for related businesses or keywords.
Avoid Duplicate Content & Subjects
Unoriginal search result content can quickly lower ranking due to Google'somaly detection algorithms. Digital marketers should therefore be mindful of related subjects, and ensure that similar topics of discussion are not created or posted between businesses. Additionally, duplicate subjects may also create confusion with audiences; when searching for related topics, customers may get lost in the overwhelming number of nearly identical results. It's a good idea to consult related mobile platforms for external validation of digital presence - platforms include Yelp, Foursquare, TripAdvisor, and even Facebook.
Leverage Organic Search Features
Businesses should take advantage of Google's Mybusiness feature, as it helps facilitate the efficiency of digital content delivery to the search engine by allowing companies to add new content via a webpage or using their mobile app. Additionally, using Google's knowledge panel to upload a few quality, high-resolution images may help capture audiences' attention and help drive organic results. It is also imperative that marketers ensure that the description of their business is accurate according to the guidelines set forth by Google's knowledge panel - keywords should not be repeated more than 2 to 3 times, and additional images should not be added if the textual content is sparse.
Ensure URLs Meet Requirements
Digital marketers must adhere to the criteria for uniform resource locator URLs according to the standards Google provides. URLs that are too long, containing overly complex characters or characters that are not found on the keyboard, and URLs that contain excessively verbose topics are all examples of URLs Google recognizes as unfriendly and may rank lower in its organic search engine results.
Apply Geo-Targeting Tactics
For businesses that have a wide range of geographic locations, such as fast-food restaurants or retail stores, their digital marketing efforts can benefit from local-area geo-targeting. By taking advantage of Google's My Business feature, companies can better reach local audiences and increase their presence on Google's organic results. Geo-targeting also applies to topics related to the actual physical locations of businesses and their geographical proximity to other related businesses or future site locations.
The goal of achieving higher rankings on Google Maps requires a comprehensive approach to SEO, including soliciting positive user ratings, avoiding duplicate content, taking advantage of organically-driven search features, ensuring URLs meet requirements, and leveraging geo-targeting tactics. By applying these best practices for both their digital and physical presence, businesses can improve visibility and outrank their competition on Google's search engine results.