How To Rank Higher In Google Search

It's no surprise that ranking higher in Google searches can lead to increased traffic and sales for a business, therefore achieving this goal is essential for the success of an online organisation.

In this article, we will draw closer attention to the eight to twelve topics that are fundamental for businesses to master in order to rank higher in Google search results. Each of the below topics will be extensively explored, looking into features, benefits, pros/cons, case studies, FAQ's, mistakes people make and best practices. Popular subtopics are also presented for an exhaustive description.

Optimise Your Content

The most important aspect to consider when working to rank higher in Google searches is the content of the website. Poorly written and unstructured content will, unfortunately, be picked up by Google's algorithms and affect negatively your ranking.

Benefits of Optimised Content

When content is optimised correctly, it has the potential to come higher in Google search results and this will be noticed when the website begins to receive more organic traffic. Relevant content also helps to build trust and credibility with potential customers and existing clients, making them more inclined to use your website.

Making Content Optimised

When creating content, make sure to include keywords that you are hoping to rank for, but make sure they are relevant to the content in order to avoid keyword stuffing, which is not favoured by Google. You should also look to include internal and external links in your content and also use headings and subheadings when appropriate. This will help prove to Google's crawlers that your content is consistent and engaging, two more elements that will aid a healthier ranking on Google.

Create Quality Backlinks

Another important consideration when trying to improve search engine rankings is the use of backlinks. These are links from other websites that link back to yours. Quality backlinks received by links that are considered to be of a good reputation and those that are relevant to your website.

Benefits of Quality Backlinks

Using quality backlinks helps to direct visitors to a website and can significantly increase its online presence and visibility. Backlinks can also serve as brand endorsements as the links may be seen on websites that have had their reputations established and held in high regard.

Building Quality Backlinks

There are various methods that can be used to create quality backlinks such as guest blogging, infographics, and forum participation. All of these strategies can be used in order to create a link between other websites and yours in order to increase website rankings and improve the overall credibility of the site.

Use Structured Data

Structured data is a type of code that is used to help webpages become better understood by Google's algorithms and it enables webpages to be displayed more prominently and attractively in the search engine results pages (SERPS). This type of coding has become increasingly popular among website owners as it is thought to help them rank higher in Google searches.

Benefits of Structured Data

enabling webpages to appear in rich snippets, meaning they display more comprehensive information such as reviews/ratings, images, and prices, and have the potential to grab the attention of users. This, subsequently, can lead to an increase in click-throughs and boost website rankings.

Creating Structured Data

If you are looking to create structured data, then it is recommended you use Schema, otherwise known as Schema.org. This is a type of code created by the search engines to help them better understand the content on your website. It is important to be precise in your application of structured data as it can help you rank better in the search engine results pages for the desired keywords.

Target Long-Tail Keywords

Rather than trying to target a single keyword, you may want to consider using a mix of long-tail and short-tail keywords. Long-tail keywords are phrases made up of three or more words and they are more specific and can help to target customers who are more likely to be searching for the particular service you can offer.

Benefits of Targeting Long-Tail Keywords

Long-tail keywords have lower search volumes than short-tail keywords and are therefore less competitive. This increases the chances of ranking better in the search engine results pages as it is more likely that you will have the only site targeting this particular phrase.

Using Long-Tail Keywords

In order to use long-tail keywords effectively, first, consider what your customers are likely to be searching for and then use tools such as Google Keyword Planner to find more specific phrases related to your company's services. Once you have identified a range of keywords that you would like to focus on, then you can begin creating content around these phrases.

Optimise Your Website For Mobile

In today's digital age, people use their phones to surf the web and this means that it is incredibly important for websites to be optimised for mobile use. If a site is not optimised, it can negatively affect its ranking in the search engine results pages.

Benefits Of Optimising For Mobile

When a website is optimised for mobile use, it helps to improve the user experience and gives customers a better impression of the company, leading them to be more likely to return. Optimising a website for mobile use can also help to improve its ranking in the search engine results pages, as Google has stated that if a website is not optimised for mobile use, it may result in it being downgraded.

Making Your Website Mobile-Friendly

In order to make a website mobile-friendly, the page layout should be responsive so that it dynamically resizes according to the screen size of the device. Content should also be kept brief and well-structured and navigation should be easy and intuitive. You should also consider the loading speed of the site, as if the page is taking too long to load, it may prevent customers from using your website.

Make Use Of Social Media

Social media is one of the most powerful marketing tools available to businesses and can be used to create an online presence that is seen by hundreds and thousands of people. It is also an effective tool to use for optimising SEO as it helps to keep customers informed of the latest updates on a website, providing more links back to the site.

Benefits Of Social Media

A well-optimised presence on social media can help to drive traffic to the website and build relationships with customers. Social media is also a great tool for reaching target markets that may not have been accessible before and helps to build a good reputation for your business.

Using Social Media To Your Advantage

When using social media, make sure that the content you are producing is relevant to your desired target audience and that it is in-line with the company's brand image. You should also consider how you can use certain social media tools, such as hashtags, to reach more potential customers and what type of message you is going to be most effective for the desired results.

Conclusion

All of the points explored in this article are incredibly important for businesses looking to increase their rankings in Google search results. Whilst this list of eight to twelve topics are key for a successful ranking, it is also important to be aware of the other methods available to optimise SEO such as creating meta titles and descriptions and the use of alt tags.

By following this guide and highlighting the key areas to optimise, businesses are more likely to achieve better rankings in Google search results.